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The 2005 Business of Sustainability Conference and Trade Fair will be best remembered for bringing together six leading speakers to cover the topic of sustainable business practices. In planning the conference, the organisers aim was to offer a variety of perspectives from the education, industrial and regulation fields. Each speaker made a presentation, followed by a question and answer session from the audience.

 
Anne Grete Hestnes
Anne Grete Hestnes is presently Dean of the Faculty of Architecture and Fine Art at the Norwegian University of Science and Technology, where she has been full professor since 1985. She has also been visiting professor at Lawrence Berkeley Laboratories at the University of California at Berkeley and at the Laboratoire d'Energie Solaire in École Polytechnique Fedérale (EPFL) in Lausanne. She is associate editor of the journal "Solar Energy", and she is President of the International Solar Energy Society. At the same time she is a member of the European Commission's External Advisory Committee on Energy (EAG Energie), as well as of various committees within the Research Council of Norway.

In opening her presentation she was very complimentary about sustainable business procedures in South Australia. She said, “You don’t need help from other countries- you seem to be going quite well.”

Ms. Grete Hestnes encouraged the need to explore new markets and opportunities in establishing a sustainable business environment. She said, “To make buildings more sustainable, we have to look at new technology.” She also called for the implementation of a few practical procedures in building design, saying it was unbelievable that Australian buildings had not embraced double glazed windows. Another recommendation was the need to embrace solar panels in architectural design.

Dr Martin Gibson
Dr Martin Gibson is Director of Envirowise, a UK Government programme designed to help companies reduce costs by reducing waste at source. Martin has helped to formulate many of the key approaches of Envirowise and has spoken at over 100 events to promote the messages to business. He is a keen advocate of the approach of the programme, which helps companies to be more
resource efficient.

Envirowise offers UK companies free and practical environmental advice, with the intent of increasing profits, through the reduction of waste. He encouraged the virtues of the triple bottom line (people, planet, profits), a theme explored by other presenters across the two days. Envirowise employees 120 advisors, who conduct businesses site visits across the UK. Through thorough auditing, an average business will achieve in a saving of ₤1,000 a year per an employee in industry and ₤200 per an employee in the services sector. Dr. Gibson said that his organisation believes it is possible to achieve a ₤10 saving for every ₤1 spent. He said that in order for savings to occur, it is important that the program is embraced by upper management and encouraged from top to bottom. Dr. Gibson said, “Most companies will use Envirowise for the savings- I don’t care about the means, I care about the end.”
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Paul Perkins
Paul Perkins, adjunct professor at the Australian National University, is a national leader in public sector commercial reform and the emerging sustainable development movement. He is chairman of the new Adelaide based CRC for Contamination Assessment and Environmental Remediation (CRC CARE). Professor Perkins is a member of the Australian Government's Business Roundtable on Sustainable Development, Chairman of the National Environmental Education Council and Chairman of the Barton Group, a national CEO alliance responsible for leading implementation of the Environment Industry Development Action Agenda. He was previously CEO of ACTEW, a unique government-owned holding company which operates electricity, water, sewerage and broadband telecommunications operations through ACTEW AGL, the first equity-based public-private partnership in multi-utility operations in Australia.

Mr. Perkins warned the Conference on the arrogance of certainty, when none exists. Outlining the problems associated with both the public and private sector in their ability to combat environmental problems, he explained that each sector must work together, rather than one dominating the other. He said both sectors have a role to play in ensuring sustainable outcomes and that it was important to be entrepreneurial to solve problems. Mr. Perkins singled out Australia’s water problems as an example, he said, “Australia has plenty of water, it’s just the way you use it.

“If we saved half of our water from the Murray-Darling System, we solve our water problems for the next 2000 years.” Pointing out that the technology to solve our water problems already exists, he said that if you look at the best practice, you can find ways of removing problems. Mr. Perkisn said that money needed to solve such a problem already exists through superannuation funds, but bureaucratic problems prevent this from happening. He called on the need for Australians to look at the bigger picture and noted that many of the major water producers have been attempting to stop recycling, because it is a threat to their monopoly. Calling on the need for this to end, he said Australia will never solve its environmental problems when monopolies stifle development.
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Dr Paul Vogel
Dr Paul Vogel, Chief Executive and Chairman of South Australia’s regulator, the Environment Protection Authority. Before taking up his position in November 2002, Paul was Director of Environmental Policy with the Department of the Premier and Cabinet in Western Australia, and prior to that Director of Environmental Systems with the (then) WA Department of Environmental Protection.

Dr. Vogel presented the case for why regulation is needed to ensure business sustainability. Without the presence of environmental regulation, important milestones such as clean drinking water, improved air quality and the removal of ozone depleting substances would not have occurred. With markets not embracing equity as part of their nature, he considered it essential for the presence of an environmental watchdog. He said that those industries that did the right thing should be rewarded with limited regulation, as a means to inspire other industries to follow. In doing so, he considered it important that the EPA ensured there was a level playing field with heavily and lowly regulated industries. Dr. Vogel aptly concluded his presentation (and the speaker series) by saying, “The business of sustainability is everyone’s business.”
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Joe Van Belleghem
Joe Van Belleghem CA, President BuildGreen Developments Inc.
Mr. Van Belleghem, is a partner of Windmill Development Group Ltd, a triple bottom line development company that focuses solely on Green Building Developments. Mr. Van Belleghem is on the board of directors for the United States Green Building Council, the Canadian Brownfield Network Board and an Advisory Board Member to the BC Sustainable Energy Association. He is also the Vice Chair and one of the founders of the Canada Green Building Council.

In his presentation Joe highlighted that education throughout the business community and the market was the biggest barrier to making business more sustainable. Mr. Van Bellegham said that when he began as a developer, 18 years ago, he did not have an interest in green business. It was not until he read a book titled by Paul Hawken, Amory Lovins, and L. Hunter Lovins, that his outlook on business changed.

Outlining several of his projects including Dockside Green, British Columbia, Mr. Van Bellegham explained that green projects had strong community support. This was demonstrated best when on one project that he did not need a marketing budget because the development was attracting enough free coverage through the local media.
Whilst community support for his developments has remained strong, Mr. Van Bellegham said the reaction by governments on sustainable issues is disappointing. He said, “I am a developer at heart and I was really discouraged lack of activity.”

Sustainable practices advocated by Mr. Van Bellegham are numerous and highly diverse, ranging from the use of cement additives to reduce Carbon Dioxide emissions, to establishing bicycle trails, or using native plants to remove the need for irrigation. He aims to use waste from one process to fuel the needs for another. The end result is a healthier environment, with numerous economic, social and environmental benefits.
Rodney Wade
Rodney Wade is the Technical Manager for Finsbury Green Printing, Australia's leading environmental printing group. He is responsible for the company's Quality and Environment Systems (ISO9001:2000 and 14001:2004) nationally, as well as the playing a part in the marketing of Finsbury's green initiatives. Rodney's experience in the industry extends over 34 years and is well known as a enthusiastic advocate for sustainable change in the greening of print.

Rodney re-enforced the statements made by Mr. Van Bellegham concerning the publics desire to adopt sustainable practices. His presentation took the form of a case study, following events from 1998, when his organisation embraced green practices. As the fourth largest employer in Australia, Mr. Wade said the printing industry has a very poor record in environmental practices. It is will little surprise that since becoming the first carbon neutral printer in Australia the company has experienced increased demand in its products. He pointed out that you do not need to be an environmentalist to embrace green practices simply because environmental procedures make sound business sense. Major activities undertaken by Finsbury Green Printing include paper and solvent recycling, tree planing to offset Carbon Dioxide emissions and the replacement of harmful solvent to vegetable based inks. Mr. Wade said, “Sustainability is a philosophy that many companies are embarking on and reaping the reward.”
Elinor Cozens

Elinor Cozens, 17, is the immediate past -President of the Youth Environment Council of South Australia. She attended Urrbrae Agricultural High School for three years, where her environmental awareness and interest grew. Actively involved with the Environment Youth Arts Prize and EPA Roundtable, Elinor has also written an article discussing the River Murray and how we can work towards social and environmental change. She now attends Norwood Morialta High School, and hopes to pass on her knowledge and experience of the environment through further mentoring and activity in the Youth Environment Council.